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SAFETY SUMMIT 2026 - 15 October, Christchurch - Get your ticket

Health & safety that stands up to scrutiny

We help New Zealand organisations operating in complex, high-risk environments move from paperwork and assumption to evidence-based safety assurance.

Trusted across Aotearoa

HASNZ Registered

500+ NZ Organisations

NZ H&S Professionals Network

Aligned to ISO Frameworks

Where most leadership teams are stuck

Compliance anxiety.

Mounting paperwork. Health and safety procedures that look right on paper but drift from what actually happens on site. A leadership team unsure where the real risk sits. Officers carrying due diligence exposure they couldn't defend in front of a regulator on a bad day.

What we build instead

Confident capability.

A clear picture of where your systems perform and where they leak, starting with a proper health and safety audit. Plain-English procedures your people actually follow. Officers who show evidence, not optimism.

PROPRIETARY FRAMEWORKS

We diagnose. We design. We sustain.

Three proprietary frameworks. One operating model. Each framework is the engine behind a specific stage of how we work with you and the products that deliver it.

Diagnose

G.A.P.E

Governance | Assumptions | Practice | Evidence

"Where are we exposed, what is real and what needs to change?"

Our diagnostic framework. Maps the gap between what leaders believe is happening, what documents say, what people actually do, and what evidence exists to prove it.

Design

S.A.F.E.T.Y

Leadership architecture | Six-part model

"How do we design the leadership architecture that closes the gap?"

A leadership architecture framework for high-risk organisations. An executive operating system for risk visibility and performance. Not a compliance checklist. Not a culture programme.

S.A.F.E.T.Y explained

Strategy – direction, critical risks, risk appetite

Accountability – ownership, officer due diligence

Feedback – escalation, worker voice, signal vs noise

Execution – verification, work-as-done, discipline

Trust – psychological safety, integrity, followthrough

You – courage, identity, leadership maturity

Sustain

F.E.E.D

Feedback | Engagement | Evidence | Development

"How do we keep improving and prove the system is working?"

The continuous learning and visibility engine. The system that keeps leadership connected to reality. Turns feedback, engagement, observations and evidence into board-ready insight.

F.E.E.D explained

Feed – speed of signal, leadership listening

Engagement – co-design, frontline participation

Evidence – verification, control effectiveness, assurance

Development – learning rhythm, organisational maturity

The customer journey

From uncertainty to evidence-based assurance. 

Four phases. Each phase has a framework behind it and a set of products that deliver it.

Phase 1

Diagnose

Framework: G.A.P.E

We identify where leadership expectations, documented systems, operational practice and available evidence do not currently align.

  • Compliance Compass Lite / Full

  • ISO gap reviews

  • Documentation reviews

  • Critical risk reviews

Phase 2

Design

Framework: S.A.F.E.T.Y

We design the leadership rhythm, accountability structure, system architecture and implementation plan required to close the gap.

  • Safety Shield 180

  • Safety Shield Pro

  • Implementation Partner Placement

  • Leadership workshops

Phase 3

Sustain

Framework: F.E.E.D

We turn feedback, engagement and operational evidence into consistent improvement, practical learning and visible assurance.

  • Safety Connect

  • Advisory retainers

  • Inspections

  • Maturity reporting

Phase 4

Assure

Framework: G.A.P.E + F.E.E.D

We review progress, identify drift, verify controls and provide the evidence leaders need for confident decision-making.

  • Annual Assurance Review

  • Board reporting pack

  • Officer walkthroughs

  • Ongoing advisory

Who we work with

Founder's perspective

"I don't help leaders create more paperwork. I help them build evidence they can rely on."

Matt Jones

- Matt Jones. Founder, Advanced Safety · HASANZ Registered · Author, Raise the Standard

New Book - Launching October 2026

Raise the Standard: Why Good Organisations Go Blind and How Leaders Restore Visibility

Matt Jones on what executive safety leadership actually looks like.

Podcast - Season 5

Health & Safety Unplugged: Honest conversations with the people building safety capability across Aotearoa.

New episodes every fortnight. 

Ready to raise the standard?

Book your strategy call. Leave with clearer next steps.