Health and safety starts with a clear picture.
Advanced Safety helps New Zealand organisations see where they are, where they need to go and what it takes to get there.
Confidence over complexity.
Problems happen when paperwork says one thing and the work on site says another. From Auckland to Invercargill, Advanced Safety works with directors, officers and senior leaders nationwide to cut through complexity and close the gap between what's documented and what's done.
"I help leaders build health and safety they can stand behind."
I'm Matt Jones, a HASANZ-registered health and safety consultant and Professional Member of NZISM, with a Graduate Diploma in Occupational Safety and Health and over 15 years' experience.
I got into health and safety because my neighbour knocked on my door with two beers and a problem.
His small construction company had won significant work in the Canterbury rebuild and had just been told they would lose it unless they sorted their health and safety out. Within twelve months, that company was a finalist at both the Safeguard and Site Safe awards and the contract was secure.
I built Advanced Safety because I believe leaders should understand their own systems, not outsource them to a filing cabinet. Since 2016, I've helped 500+ New Zealand organisations build real confidence in their health and safety systems, decisions and leadership.
That work doesn't happen in isolation. I founded the New Zealand Health and Safety Professionals network (4,000+ members) and speak regularly on the profession as a safety keynote speaker and as a host on Health and Safety Unplugged, New Zealand's longest-running health and safety podcast (founded in 2019). I also wrote and published Raise the Standard: Why Good Organisations Go Blind and How Leaders Restore Visibility, in October 2026.
The same standard, whoever does the work
I lead the diagnosis and the advice. Experienced associates deliver on the ground. An independent quality check sits over every piece of work before it reaches you, so the standard holds from the first visit to the last report.
Diagnosis and advice
Compliance Compass, Governance Advisory and leadership workshops are led by me.
Compliance CompassHands-on delivery
Implementation Partner engagements are delivered by experienced, HASANZ-registered Advanced Safety associates working inside your business.
Implementation PartnerAn independent quality check
Every report, register and recommendation is checked against the Advanced Safety method before it lands on your desk.
Nationwide, done sensibly
Most governance work runs remotely. On-site time is batched into multi-day blocks, which gets more done and keeps travel costs down.
My work is not for organisations chasing compliance templates or the cheapest way to tick a box.
I provide practical advice and guidance for senior leaders, officers and boards operating where health and safety decisions carry real risk.
Trusted by directors and senior leaders across New Zealand's highest-risk industries.
Rob KiddGeneral Manager, Duncan New Zealand"Very good detail and work for us to clearly get after. We very much appreciate your involvement in our team."
Duncan New Zealand processes venison at plants in Rotorua and Mosgiel. They wanted an independent check on whether their health and safety system was working on the plant floor as well as on paper. I spent time on site with their operations team, walking the plant and testing the system against what was really happening. Every finding went into one Safety Improvement Register, with six priority items to work through first. Duncan's team gives each item an owner and a target date. The next visit is already planned for 2027.
Kelly WiseHead of Workspace, Safety and Wellbeing ANZ, Entain Australia & New Zealand"They have a fantastic way of communicating and educating without overwhelming you, we achieved a lot in a short space of time."
Frequently asked questions
Are you HASANZ registered?
Yes, I'm a HASANZ (Health and Safety Association New Zealand) registered health and safety advisor. That means my qualifications, experience and ongoing competence have been independently verified against a national standard. Every Advanced Safety associate who delivers Implementation Partner work is HASANZ registered too. See my HASANZ profile.
Which industries do you work with?
I support businesses across manufacturing, construction, civil infrastructure, property and facilities, utilities and telecommunications, recruitment and on-hire labour, entertainment and gaming, agriculture and public events. The common thread is physical risk and real exposure, not a particular sector.
How quickly can we get started?
Most work starts with a strategy call of up to 15 minutes and every enquiry gets a reply within one working day. Compliance Compass is completed within four working weeks and you receive a 90-day roadmap you can act on from day one. Need it sooner? Ask about a fast-track Compass in 10 working days.
Do you work nationwide?
Yes. I work with clients across New Zealand, on site and remotely. Where an engagement needs someone on the ground week to week, an experienced HASANZ-registered Advanced Safety associate delivers it as an Implementation Partner, working to our method with an independent quality check on every piece of work. How Implementation Partner works.
What if we're not the right fit?
I'll tell you early if I don't think we're the right fit. If you're looking for reassurance without substance, this won't be it. If you want clarity you can stand behind, it likely will be.
Ready to get started?
Book a strategy call with me. It runs up to 15 minutes and every enquiry gets a reply within one working day.
Health and safety that stands up to scrutiny. For NZ organisations operating in complex, high-risk environments.