Storm MacDonald and David Masters from SiteApp Pro spend their time with health and safety consultants and their clients. They share what practitioners are asking for as businesses move from paper to digital safety systems.
Storm is Head of Sales and has been with SiteApp Pro for around five years. David is Strategic Partnerships Manager and works with the consultants who use the app with their own clients. We cover what in-person site visits taught them, how prequalification can draw on data a business already holds, the equipment module and how to bring a reluctant team with you when the paper goes.
What we cover in this episode
- What changes when software people sit in on toolbox talks
- The frustrations practitioners raise most often
- Prequalification built from your own data
- Customer-led development and being willing to fail fast
- Moving a team from "we've always done it this way" to buy-in
- How digital records show on the day that a form wasn't done
- What AI could do for monthly board reporting
Episode chapters
- 0:00 Meet Storm MacDonald and David Masters
- 3:03 What site visits with partners taught them
- 7:08 What practitioners are asking for
- 8:09 Prequalification from your own data
- 10:11 The equipment module
- 11:12 Customer-led development
- 13:14 Failing fast
- 15:16 Moving a reluctant team off paper
- 19:22 The right way to go digital
- 23:29 Practitioners leading with data
- 25:32 AI and board reporting
- 26:34 How to reach SiteApp Pro
Connect with Storm MacDonald and David Masters
SiteApp Pro: siteapppro.com
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About the host
Matt Jones is the founder of Advanced Safety and a HASANZ-registered health and safety consultant. He's a Professional Member of NZISM, holds a Graduate Diploma in Occupational Safety and Health and founded the New Zealand Health and Safety Professionals community. His book is Raise the Standard: Why Good Organisations Go Blind and How Leaders Restore Visibility.
Guests share their own views and experience. This page is general information, not legal advice. Latest update: 13 November 2026
