Bede Cammock-Elliott of SEEO builds AI that watches a site's existing CCTV for forklift and pedestrian risk around the clock. It began with a chief executive asking him how the business hadn't known what was going on in its own yard.
That question came after a serious incident at a logistics client and it led Bede to build a tool named after the Latin word for to know. We talk about what a 24/7 observer picks up that audits and walk-arounds miss, how clients have used the data to change the work and watched events drop. We also cover what happens when a business uses footage to punish people. Bede is clear the technology only works when managers and workers come to it together.
What we cover in this episode
- What a 24/7 observer sees that an audit can't
- Changing the work, not blaming the worker
- Lead indicators for critical risk
- What happened when one company led with discipline
- Giving workers a voice in how it's used
- Privacy and why faces aren't blurred
- Whether your business is ready for this kind of tool
- Where video AI is heading
Episode chapters
- 0:00 Meet Bede Cammock-Elliott
- 1:00 The incident behind the idea
- 4:02 What leaders can't see
- 7:08 Changing the work
- 9:11 Using the data to redesign a site
- 13:13 When AI monitoring goes wrong
- 16:19 Bringing workers with you
- 21:26 Lead indicators
- 24:31 Matching alerts to risk appetite
- 25:34 Privacy and faces
- 29:40 Is your business ready
- 31:44 Where video AI is heading
- 35:49 Change management
- 43:02 How to reach Bede
Connect with Bede Cammock-Elliott
Bede Cammock-Elliott, SEEO: seeo.ai
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About the host
Matt Jones is the founder of Advanced Safety and a HASANZ-registered health and safety consultant. He's a Professional Member of NZISM, holds a Graduate Diploma in Occupational Safety and Health and founded the New Zealand Health and Safety Professionals community. His book is Raise the Standard: Why Good Organisations Go Blind and How Leaders Restore Visibility.
Guests share their own views and experience. This page is general information, not legal advice. Latest update: 13 November 2026
