Tim Jones of Grow Good helps companies through B Corp certification. He explains why ESG now reaches the small and medium businesses that supply the big ones.
B Corp is an independent certification of a company's social and environmental footprint. To pass, a business needs a minimum score of 80 and has to show the evidence behind every claim. Tim says the worker section is usually the consistent one and supply chain is where most businesses have no visibility. We talk about where health and safety sits inside the assessment, the stakeholder clause that changes what directors have to consider, the questions boards ask and where a business owner should start.
What we cover in this episode
- What ESG means and why it's reaching smaller suppliers
- How B Corp certification works
- Evidence over claims
- Supply chain as the common blind spot
- Where health and safety sits in the assessment
- Purpose and the stakeholder clause for directors
- How B Corp compares with ISO
- Where to start
Episode chapters
- 0:00 Meet Tim Jones of Grow Good
- 1:02 What B Corp certification is
- 2:04 Why ESG now reaches small suppliers
- 7:10 How the assessment works
- 11:13 Evidence, not claims
- 13:15 Supply chain blind spots
- 17:19 How long certification takes
- 19:21 Tim's story
- 28:31 Health and safety inside the assessment
- 31:16 Purpose and the stakeholder clause
- 35:19 Boards and the questions they ask
- 39:25 Stakeholder engagement
- 42:28 ISO and B Corp
- 51:38 Carbon reporting
- 55:46 Where to start
- 1:01:54 How to reach Tim
Connect with Tim Jones
Grow Good: growgood.co
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About the host
Matt Jones is the founder of Advanced Safety and a HASANZ-registered health and safety consultant. He's a Professional Member of NZISM, holds a Graduate Diploma in Occupational Safety and Health and founded the New Zealand Health and Safety Professionals community. His book is Raise the Standard: Why Good Organisations Go Blind and How Leaders Restore Visibility.
Guests share their own views and experience. This page is general information, not legal advice. Latest update: 13 November 2026
